Scaling a Podcast Into a Live Production Format
The Vision
Cool Moms is a storytelling series and community platform founded by Elise R. Peterson dedicated to amplifying mothers who prioritize their passions. After 45 episodes, the brand was ready to evolve.
Inspired by the energy of live '90s talk shows — Ricki Lake, Oprah — the vision was a 'Mom's Night Out' experience. Bring the community into the room, film it live, and give the audience something worth watching. The concept was ambitious. The production needed to match.
Check out the Full Episodes for Season 1 Here
8 episodes. 2 seasons. One consistent production standard from first frame to final cut.
The Production
LeefShotIt came on as the lead production partner for both seasons — responsible for the full technical execution of every live episode. Multi-camera setup, professional lighting, and complete post-production on every session.
Eight episodes across two seasons. All shot live, lit professionally, mixed for clean audio, and edited to broadcast standard. The content lifecycle was extended beyond the full episodes through season trailers, episode-specific trailers for Season 2, and social media cuts built for platform distribution.
The Reach
Season 1 is live on YouTube and Instagram, with over 2,000 views accumulated on YouTube alone. Season 2 is currently rolling out.
The content library built across both seasons continues to drive reach, engagement, and community growth long after each shoot wrapped. What started as a community podcast now has a video presence that matches the ambition of the brand.
Services: Multi-Camera Live Production, Podcast Video Production, Post-Production, Social Media Cuts, Season Trailers
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